Unless you’ve been living under a rock for the past 30 years, you’ll know that the internet is a wonderful thing! We can search for pretty much anything we want (and often find things we never even knew existed!) and we can use it to find local businesses and suppliers of products we are looking for. Businesses need to harness this incredible tool for themselves, as it is a brilliant way to generate more sales and to increase your client base.
Online marketing is a way of getting your company seen online. The first tool is to create a really good quality website. Your website is the first port of call for people who are searching for products or services which you sell. It is vital that your site works well and is easy to navigate around, as anything which doesn’t work will cause your viewers to turn to a competitor website!
SEO is the next important marketing tool, and this stands for Search Engine Optimisation. We will go into more detail about what SEO is in another blog post later on, as it is a very complicated beast! The absolute basics are that it allows your website to be more easily found through search engines like Google, Yahoo or Bing.