The loading speed of a website is one important aspect which must be correct – most customers are not willing to wait longer than 3 seconds at the most for a site to load. Ideally, you want your site to be within 2 seconds to load, as this is seen to be the most that people are happy to wait in order for a site to load.
Slow loading sites can affect sales, as people often become impatient when loading a site – if it is not quick enough, they are likely to go elsewhere for their information or to buy products. This can have an impact on your visitor numbers as well as conversions!
Things which can slow down a site include large or high definition photos and video clips, background music files or an over elaborate menu format which takes resources to load.