Customers are important to our businesses, as it is through sales that we can keep generating the business which keeps us all going. Often, people first come across your business through searching for your website. It is therefore important that your site looks great in order to have the best chance of generating sales and leads from your readers.
The first thing to do is make sure everything is completely readable on your site – check fonts are large enough, that the colours are clear and that it looks good on all screen sizes. If you haven’t got a responsive web site, get one. It is vital that people can easily use your site on mobiles and tablets as well as through desktops, and a responsive site allows them to do just that.
Next up, clean up the pages – try to reduce the amount of excess distraction. This means clean backgrounds without patterns or busy images, a light neutral background works well most of the time. Try to avoid using too many fancy animations and sounds too, these can be annoying and are likely to turn customers off.