Social media holds a very powerful position in our lives nowadays. Almost everyone you come accross has access to one social media profile or another! This is why we need to use it to our advantage when marketing our businesses.
Facebook: one of the most popular networks, facebook has evolved from college students to linking up real people with businesses and organisations which they share interests with. Facebook has paid advertising schemes available, which you can tailor to very specific audiences. This makes it a fantastic tool for businesses to target their audience carefully and consisely.
Pinterest: a photo and website sharing site where users compile their own ‘pinboards’ online, with ideas and inspiration based around chosen topics. Great for people who have products to sell, getting pinned means a huge number of people will suddenly have sight of your products.
Twitter: great for quick updates, Twitter has been around for years. Popular with young and old alike, and with a great celebrity fanbase, Twitter is fab for updating your network quickly. Paid or sponsored posts enable you to target your audience effectively.
The loading speed of a website is one important aspect which must be correct – most customers are not willing to wait longer than 3 seconds at the most for a site to load. Ideally, you want your site to be within 2 seconds to load, as this is seen to be the most that people are happy to wait in order for a site to load.
Slow loading sites can affect sales, as people often become impatient when loading a site – if it is not quick enough, they are likely to go elsewhere for their information or to buy products. This can have an impact on your visitor numbers as well as conversions!
Things which can slow down a site include large or high definition photos and video clips, background music files or an over elaborate menu format which takes resources to load.
Customers are important to our businesses, as it is through sales that we can keep generating the business which keeps us all going. Often, people first come across your business through searching for your website. It is therefore important that your site looks great in order to have the best chance of generating sales and leads from your readers.
The first thing to do is make sure everything is completely readable on your site – check fonts are large enough, that the colours are clear and that it looks good on all screen sizes. If you haven’t got a responsive web site, get one. It is vital that people can easily use your site on mobiles and tablets as well as through desktops, and a responsive site allows them to do just that.
Next up, clean up the pages – try to reduce the amount of excess distraction. This means clean backgrounds without patterns or busy images, a light neutral background works well most of the time. Try to avoid using too many fancy animations and sounds too, these can be annoying and are likely to turn customers off.
Having a new website made for your business is a fun and exciting time! It gives you a chance to completely do over your site and create a great looking one, which functions well and has customers flocking at your door!
Getting ideas for your site is easier for some, but not everyone find it a piece of cake. The best thing to start off with is a list of things you like and dislike about websites – try looking at your competitors in your industry and see what they have on their websites. It may be that you like part of one, and a different part of another. Getting these ideas down on paper will help you to formulate your design.
Once you have some ideas, speak to a web designer who will be able to let you know how easy your ideas will be to reproduce, and if there are any reasons to change or add to your ideas. They will know more about what works well, is in fashion and what customers tend to like!