MARKETING TOOLS FOR BUSINESSES

online marketing

Web Design Tools

When you are looking to develop your website to ensure more visitors, more sales and better outcomes from your efforts, it is a good idea to take on the services of a professional web design agency, who can create a stunning website quickly and easily, encorporating the latest trends and styles. It is a great way to ensure your website runs properly and is easy for customers to find your products and complete the purchasing process hassle free. Take a look through our blog posts to get more ideas about how your business website can be improved and optimised.
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The Rise of Online Stockmarkets

People interested in stock markets have different ways of trading - they can do it through a building society or now they can do it through online means. There are more and more sites to gather information about stock market news and to learn how to effectively trade and make money from your own homes. It is important to understand how it all works as it is very easy to get into spiralling debt problems if you keep losing money!
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Loading Speed to Please Your Customers

The loading speed of a website is one important aspect which must be correct – most customers are not willing to wait longer than 3 seconds at the most for a site to load.  Ideally, you want your site to be within 2 seconds to load, as this is seen to be the most that people are happy to wait in order for a site to load.

Slow loading sites can affect sales, as people often become impatient when loading a site – if it is not quick enough, they are likely to go elsewhere for their information or to buy products.  This can have an impact on your visitor numbers as well as conversions!

Things which can slow down a site include large or high definition photos and video clips, background music files or an over elaborate menu format which takes resources to load.

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What Can the Internet Do For My Business?

Unless you’ve been living under a rock for the past 30 years, you’ll know that the internet is a wonderful thing!  We can search for pretty much anything we want (and often find things we never even knew existed!) and we can use it to find local businesses and suppliers of products we are looking for.  Businesses need to harness this incredible tool for themselves, as it is a brilliant way to generate more sales and to increase your client base.

Online marketing is a way of getting your company seen online.  The first tool is to create a really good quality website.  Your website is the first port of call for people who are searching for products or services which you sell.  It is vital that your site works well and is easy to navigate around, as anything which doesn’t work will cause your viewers to turn to a competitor website!

SEO is the next important marketing tool, and this stands for Search Engine Optimisation.  We will go into more detail about what SEO is in another blog post later on, as it is a very complicated beast!  The absolute basics are that it allows your website to be more easily found through search engines like Google, Yahoo or Bing.

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Getting Your Site to Look Amazing for Your Customers!

Customers are important to our businesses, as it is through sales that we can keep generating the business which keeps us all going.  Often, people first come across your business through searching for your website.  It is therefore important that your site looks great in order to have the best chance of generating sales and leads from your readers.

The first thing to do is make sure everything is completely readable on your site – check fonts are large enough, that the colours are clear and that it looks good on all screen sizes.  If you haven’t got a responsive web site, get one.  It is vital that people can easily use your site on mobiles and tablets as well as through desktops, and a responsive site allows them to do just that.

Next up, clean up the pages – try to reduce the amount of excess distraction.  This means clean backgrounds without patterns or busy images, a light neutral background works well most of the time.  Try to avoid using too many fancy animations and sounds too, these can be annoying and are likely to turn customers off.

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Getting Inspiration for Your New Business Website

Having a new website made for your business is a fun and exciting time!  It gives you a chance to completely do over your site and create a great looking one, which functions well and has customers flocking at your door!

Getting ideas for your site is easier for some, but not everyone find it a piece of cake.  The best thing to start off with is a list of things you like and dislike about websites – try looking at your competitors in your industry and see what they have on their websites.  It may be that you like part of one, and a different part of another.  Getting these ideas down on paper will help you to formulate your design.

Once you have some ideas, speak to a web designer who will be able to let you know how easy your ideas will be to reproduce, and if there are any reasons to change or add to your ideas.  They will know more about what works well, is in fashion and what customers tend to like!

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Different Social Media Options for Businesses

Social media holds a very powerful position in our lives nowadays.  Almost everyone you come accross has access to one social media profile or another!  This is why we need to use it to our advantage when marketing our businesses.

Facebook:  one of the most popular networks, facebook has evolved from college students to linking up real people with businesses and organisations which they share interests with.  Facebook has paid advertising schemes available, which you can tailor to very specific audiences.  This makes it a fantastic tool for businesses to target their audience carefully and consisely.

Pinterest: a photo and website sharing site where users compile their own ‘pinboards’ online, with ideas and inspiration based around chosen topics.  Great for people who have products to sell, getting pinned means a huge number of people will suddenly have sight of your products.

Twitter: great for quick updates, Twitter has been around for years.  Popular with young and old alike, and with a great celebrity fanbase, Twitter is fab for updating your network quickly.  Paid or sponsored posts enable you to target your audience effectively.

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Making Your Site Ready for Mobiles and Tablets

Nowadays, more people are using their smartphones and tablet computers to browse the internet.  It is therefore important that websites are ready for this change, and that means developing a responsive website.  Responsive sites are able to detect what device is viewing their site, and make adjustments accordingly to ensure the optimal viewing.  On smaller screens, it is important that text and images are the correct sizes so everything is readable, and things like contact forms and tick boxes are useable.

Responsive sites automatically resize images, graphics and videos to allow them to fit onto smaller screens at the right size, and to allow any text to be viewed properly, rather than being squashed.

Most web design companies will be able to help you to make your site responsive and mobile optimised, if it is not already.  It is important that your site is quickly brought into the modern style so your readers and customers will continue to use you, and not reach out to your competitiors!

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Why Great Content is So Important for Your Website

You might have heard the phrase “content is king” over your time online – and it couldn’t be more true!  Search engines place a great emphasis on the quality and quantity of website content.  Here are our tips for getting the best from your website content.

Quality over quantity – search engines look for relevancy and natural writing quality in content posts.  This ranges from good spelling and grammar to the actual topic you’re talking about.  It is important that the content is highly relevant and interesting, as if it is neither, your customers will not be inclined to click on it to read it and are less likely to view your website as a useful or valuable resource.

Visual appeal – it is important that any content you write is attractive for the viewer.  This includes spacing out paragraphs nicely so they aren’t too blocky.  Text is more difficult to read online rather than in print, so it’s important that you do not put too much into one block.  Break up text with images, videos and empty space.

Headings and Titles – make your headings stand out using colour and size of font to ensure it is clear what your writing is about.  Try to keep to shorter phrases rather than long titles.

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How to Keep Your Website Visitors Happy

Once your website is visible online and you are getting a steady stream of customers through the site, it is important to understand what makes customers more likely to come back.

With websites, there are number of things you can do to keep people coming back.  Here are our ideas to help you maintain great customer relationships:

Content – keep your website updated with the latest content.  This could be through blog posts about your procuts and industry on the whole, as people are likely to be interested in hearing about innovations or updates to stock.  You could also continually add more products or services.

Navigation – make sure menus are easy to find, that it is easy to add products to the basket and that your checkout process is not too onerous.  If you can offer the chance for customers to save their login details, this might encourage them to shop with you again!  The key is to make everything easy for the customer.

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Why WordPress is a Great Website Tool for Businesses

If you are looking to develop a really good website, we highly recommend using WordPress.  There are lots of different content management systems around online, such as Magento and WordPress, but we think that WordPress is the best for businesses (especially small businesses or sole traders).  The reasons behind this are:

  1. It’s free!  Great news for any small business who doesn’t have a huge budget; WordPress is free to setup.
  2. Unlimited design ideas – the use of themes on WordPress mean that your website can be entirely unique.  No need to worry about your site looking too similar to your competitor!
  3. Community of experts – if you are new to it all, there’s a thriving community of web developers, designers and other general clever people on the WordPress forums ready to help solve any of your issues.
  4. Shopping functions – you can sell products using one of the shopping tool plugins
  5. Functionality – the use of plugins means you can add ready made functionality to your site without the need to understand programming languages
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What is SEO and Why Should I Use It?

If you have a business which has a website, it is highly likely that you will want people to be able to find your site easily by searching on search engines for things you sell.  This is not a process which magically happens on its own – in order to get your website anywhere near the first page of search results, you need SEO!

SEO stands for Search Engine Optimisation.  This is a process of making changes and adjustments to your site in order to ‘optimise’ the site to be found by search engines easily.  There are lots of things we can do to help your site be more visible.

One of the biggest aspects of SEO is creating a good network of backlinks.  Links to your website essentially count as “votes” to search engines that your site is a useful and valuable source of information on a keyword topic.  Let’s say you sell pressure washers.  If you had a link to your site from a blog post on pressurewasherfan.co.uk, search engines would take from it that your site is a good site for pressure washers.

By making small changes to the website itself, like ensuring title tags and heading tags are reflecting keyword phrases, search engines can index your site more effectively for certain keywords.

Posted in SEO